SOCIAL MEDIA STRATEGY
Develop and run viral marketing programs. Expertise in growing online communities.
USER EXPERIENCE MANAGEMENT
Functional Planning and ongoing conversion strategy, Multi-variate Testing, A/B Testing, Click Path Optimization and Online Survey Development and Management.
WEB DEVELOPMENT AND DESIGN OPTIMIZATION
Direct I.T/developer., designer and copywriter on content, images, page flow, calls to action, readability, flash/html/e-commerce platform usage/cms usage, etc to ensure SEO effectiveness.
Paid Search/PPC Programs, SEO programs, off-site programs, Affiliate keyword management.
Competitive Research and Analysis, Target Research and Analysis, Business Planning Documentation.
Develop, execute and manage online marketing programs. Includes making program changes and creating documentation, as well as testing to performance.