Ana Callahan

Archive for July, 2010|Monthly archive page

Content Specialist and Social Media Consultant

In Uncategorized on July 27, 2010 at 12:10 pm

SOCIAL MEDIA STRATEGY

Develop and run viral marketing programs. Expertise in growing online communities.

USER EXPERIENCE MANAGEMENT

Functional Planning and ongoing conversion strategy, Multi-variate Testing, A/B Testing, Click Path Optimization and Online Survey Development and Management.

WEB DEVELOPMENT AND DESIGN OPTIMIZATION

Direct I.T/developer., designer and copywriter on content, images, page flow, calls to action, readability, flash/html/e-commerce platform usage/cms usage, etc to ensure SEO effectiveness.

KEYWORD MANAGEMENT

Paid Search/PPC Programs, SEO programs, off-site programs, Affiliate keyword management.

MARKETING STRATEGY

Competitive Research and Analysis, Target Research and Analysis, Business Planning Documentation.

PROGRAM MANAGEMENT

Develop, execute and manage online marketing programs. Includes making program changes and creating documentation, as well as testing to performance.

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